(If you have ever noticed a beneficial twinge away from jealousy about a family member for your requirements, right after which located yourself subtly turning facing her or him in your mind, up coming this course of action have a tendency to sound familiar. It is a mystical script that all united states have running during the the backdrop to keep us effect secure within ranking and you will self-concepts. Oh, individuals.)
Finally – and this is the essential important thing for all of us – Festinger noticed that the greater number of crucial we think some sort of crowd try, the greater number of tension we will feel to conform to that category into the our performance and you can views.